Monday, August 06, 2007

A-B City Council Race in the Age of Google Advertising

Google on "Boston College institutional master plan," and you will get some Google advertising on the right-hand-side:

Take out the word "institutional" and the sponsored link no longer comes up. In fact, I can't seem to figure out any other combinations that generate the sponsored link. "Harvard University institutional master plan," for example, does not work. Nor do "Alex Selvig," "Allston Brighton City Council," etc.

Ahhhhh... campaigning in the age of Google. A very effective way to target right in on your audience. This definitely is the current holder of first-place for use of the internet in the campaign.

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