Tuesday, July 31, 2007

Advisory: WGBH Testing New 30-foot LED Screen


WHAT: Testing of the 30-foot LED screen on WGBH’s new Brighton studio complex

WHEN: Wednesday Aug.1- Saturday Aug. 4, 2007
Off-peak driving times throughout the day and evening

WHERE: WGBH studios
One Guest Street
(Corner of Market and Guest streets)

WGBH will conduct tests of the 30-foot light emitting diode (LED) screen on the outside of its new, all-digital studio complex in Brighton. To be conducted during off-peak commuting times throughout the day and evening, the tests will involve displaying colors, test patterns and images on the screen, which will be visible to eastbound commuters on the Mass. Pike from up to two miles away.

Scheduled to become operational in mid-September—when WGBH formally dedicates its new studios—the 30-foot by 45-foot screen will display slowly changing images that evoke WGBH’s award-winning science, history, public affairs, lifestyle, drama and children’s programming. The images will change each day, with additional information and background on the day’s chosen image available on the WGBH Web site at www.wgbh.org.

For more information, contact:
Stefanie Koperniak
Publicist, Media Relations
phone: 617-300-5317
fax: 617-300-1016

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