WGBH Turns on the Digital Mural Alongside MassPike

A couple of months ago, they were testing it; now they're about to switch it on for regular use. It's a large, digital screen alongside the MassPike designed to be seen by eastbound travellers. It's supposed to be showing a single image each day, but news reports are now sounding like they'll be trying a rapidly moving cloud loop, too.

The Boston Herald story notes:

It will be visible to eastbound commuters from about a mile and a half away, and westbound drivers also will be available to catch a glimpse.

That second part worries me: sounds like a lot of westbound necks craning to the left will all cause their steering wheels to pull to the left. Any wagers on when the first person files an accident report with the state police claiming he was distracted by the screen?

You can take WGBH's "Image of the Day Poll" at their site to choose among three pictures to get displayed.

As an astrophysicist, I am happy to heard that there will be a Hubble Space Telescope picture up this week. Assuming WGBH doesn't give full information about it, the first person to post below with the correct name of the astrophysical object in the image will win special mention right here! **

Advisory: WGBH Testing New 30-foot LED Screen

WHO: WGBH

WHAT: Testing of the 30-foot LED screen on WGBH’s new Brighton studio complex



WHEN: Wednesday Aug.1- Saturday Aug. 4, 2007
Off-peak driving times throughout the day and evening

WHERE: WGBH studios
One Guest Street
(Corner of Market and Guest streets)
Brighton

WGBH will conduct tests of the 30-foot light emitting diode (LED) screen on the outside of its new, all-digital studio complex in Brighton. To be conducted during off-peak commuting times throughout the day and evening, the tests will involve displaying colors, test patterns and images on the screen, which will be visible to eastbound commuters on the Mass. Pike from up to two miles away.

Scheduled to become operational in mid-September—when WGBH formally dedicates its new studios—the 30-foot by 45-foot screen will display slowly changing images that evoke WGBH’s award-winning science, history, public affairs, lifestyle, drama and children’s programming. The images will change each day, with additional information and background on the day’s chosen image available on the WGBH Web site at www.wgbh.org.

For more information, contact:
Stefanie Koperniak
Publicist, Media Relations
WGBH
phone: 617-300-5317
fax: 617-300-1016
stefanie_koperniak@wgbh.org