Harvard Wants a "Green" Science Building? Have the Computers Use Blackle, not Google

From Furious George in the Wild West:

...When your screen is white, being it an empty word page, or the Google page, your computer consumes 74 watts, and when its black it consumes only 59 watts. Mark Ontkush wrote an article about the energy saving that would be achieved if Google had a black screen, taking in account the huge number of page views. According to his calculations, 750 mega watts/hour per year would be saved. In a response to this article Google created a black version of its search engine, called Blackle...

http://www.blackle.com/

A-B City Council Race in the Age of Google Advertising

Google on "Boston College institutional master plan," and you will get some Google advertising on the right-hand-side:



Take out the word "institutional" and the sponsored link no longer comes up. In fact, I can't seem to figure out any other combinations that generate the sponsored link. "Harvard University institutional master plan," for example, does not work. Nor do "Alex Selvig," "Allston Brighton City Council," etc.

Ahhhhh... campaigning in the age of Google. A very effective way to target right in on your audience. This definitely is the current holder of first-place for use of the internet in the campaign.