A Highly-Effective Fundraising Letter

In these days of electronic communication I still get a phenomenal amount of snailmail asking for donations for this or that worthwhile cause. Sadly, my income is finite, so I cannot respond to most.

But one local institution has managed to send me a fundraising letter to which I just can't say no.

The Oak Square YMCA Y put a cute picture of a gap-toothed 7-year-old on a newsletter that came along with a request for a donation. The same adorable picture that the Y also used last year on one of their seasonal programming guides.

How can a father say no to that? The check is in the mail.